News for the ‘marketing’ Category

Choosing colours for your startup

One of my favourite blogs is easily kissmetrics which offers great insights about marketing, webdeisgn and usability.

A couple of weeks ago I read their post about how colours affect purchase decisions and it is does a good job of showing which message different colours convey to US consumers. Startups should think about this when designing their website but don’t overanalyze it and if you are unsure you can run A/B test to test which colours are most effective with your visitors.

While it might seem obvious today that facebook is blue, they actually chose this because Mark Zuckerberg is red-green colour blind so since you will be looking at your website a lot, just choose a colour you really like and which supports your products’ message.

You should also look at which colours the existing competitors are using and choose a different one. In the industry I am trying to start a company in, there are few very large companies. Since I have always liked green and none of the current companies use green we chose green and are sticking with that. Choosing colours shouldn’t become a major decision to make and in the early stages and it can be changed if you completely regret it.

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Posted: oktober 4th, 2010
Categories: marketing, startups
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Survey for my telecom startup idea

The startup I am trying to launch is a cheap, simple and online mobile phone operator. Since there is little data available about this it would be a great help if you can fill out the survey below.

And if you find it worthwhile to answer please share and retweet it! :)

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Posted: september 28th, 2010
Categories: Italy, marketing, telecom
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Don’t forget the VCs who don’t blog.

Like many people I like blogs written by VCs and entrepreneurs who have successfully raised VC funding. Some of the best information about startups and consumer web trends can be found on blogs by VCs such as Fred Wilson, Mark Suster and entrepreneur and investor Chris Dixon. These blogs provide terrific insights into what some of the savviest people think and are also a great source for budding entrepreneurs on everything from how to pitch VCs to get ideas for your next startup.

Their blogs are a way to make a name for them selves, to clarify which kind of companies they invest in and of cours to ideally make their investments more valuable by giving them access to the best deals and entrepreneurs. While the final results remains to be seen it is worth noticing that some of the most successful VCs in the business do not blog and that clearly does not keep them from spotting the best deals or being approached by the best entrepreneurs.

Take a look at this post with the exits of Sequoia which shows that they are creating huge value. While Michael Moritz doesn’t blog his investments account for $5.5B of exits in the list. This is a good reminder that while VC blogs are a great asset to entrepreneurs some VCs do just fine without them. Another VC firm absent from much blogging is KCPB but clearly that does not prevent them from excellent deal flow and entrepreneurs who love them . While Kleiner Perkins and Michael Moritz do not share their thoughts via blogs they clearly do a great job adding values to the companies they invest in and help them build successful businesses.

p.s In Italy I have not been able to find many examples of VC blogs so if, you know any let me know where to find them.

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Posted: september 27th, 2010
Categories: marketing, VC
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